Case study on Circular Economy: Certified by Bucherer – Luxury remanufacturer

Initial situation:

In a world where luxury and exclusivity are often equated with new productions, there is a growing need to promote more sustainable practices in the luxury industry. Customers are increasingly looking for options that are both luxurious and environmentally conscious.

Challenge:

How can a renowned company in the luxury watch and jewelry sector offer a sustainable alternative without sacrificing the quality and exclusivity it has been offering for years?

Solution approach:

Bucherer, a leader in the luxury watch and jewelry industry, has launched “Certified by Bucherer”, a program focused on the certification, refurbishment and sale of pre-owned luxury watches. Through this program, watches are not only carefully selected and certified, but also professionally reconditioned to ensure that they meet Bucherer’s high standards. This reconditioning involves restoring watches to their original condition, which extends the life of the watches and reduces the need to produce new watches.

Results:

By introducing the “Certified by Bucherer” program, the company has created a new niche in the luxury watch market that is both sustainable and exclusive. Customers appreciate the opportunity to purchase certified and remanufactured watches that are both high quality and environmentally friendly. This has positioned Bucherer as a company that is not only known for its luxury products, but also for its efforts in sustainability and environmental protection.