Why trends soften identity

Many companies allow themselves to be seduced by short-term trends or fads, whether due to external pressure or the fear of missing out.

In doing so, they overlook the fact that a strong and authentic identity brings more success in the long term than blindly following trends. It is often forgotten that genuine differentiation is created through authenticity and unique added value – not by simply following current trends.

Why values outlast every trend

Are you building your brand and identity on short-term trends or on your authentic values that create long-term trust?

If we try to keep up with every new trend in our private lives, be it in technology, nutrition or fashion, we quickly lose track of things and feel stressed. Instead, if we consciously choose what suits our lives, what supports our values and helps us personally, we remain authentic without ignoring helpful changes.

How to build a strong identity
Base your identity on your unique strengths and values. A clear, differentiated identity that is authentic and enduring will make you successful in the long term. When a relevant trend emerges, think about how you can integrate it so that it fits in with your identity and strengthens it.