Who are the “customers” and what do they expect?
Customers are the recipients of your products and services. They expect more benefit from you than from your competitions. It is therefore important t…
It is in the nature of things that many different expectations are placed on you, which cannot all be fulfilled at the same time. What expectations you…
The world and your environment are constantly changing, and so are the expectations of your interest groups. Future expectations are the requirements and needs that…
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