What is a supportive corporate culture and what is it worth?

Let’s imagine that our family is a small company in which each person plays a specific role, from carrying out everyday tasks to overcoming challenges. The way we interact with each other, our values, our humor and our shared memories, that is our “family culture“. It shapes us, influences our behavior and creates a sense of belonging and security.

The same applies to corporate culture. As in our “family”, a corporate culture consists of a set of written and unwritten rules, values and behaviors that guide our actions and decisions in the workplace. It is the invisible glue that holds us all together. Just like in a family, it is important that we create and maintain a culture that is not only healthy, but also conducive to our growth and success.

Which behaviors are conducive to your company depends a lot on your identity and your purpose. A tax authority will need different behaviors than a marketing agency.

But what is this corporate culture really worth?

It is worth more than you might realize at first glance. A positive corporate culture promotes a high level of employee satisfaction and loyalty. It can help us attract and retain the best talent because people enjoy working in a place where they feel valued and supported. This is a critical success factor, especially in times of skills shortages.

A supportive corporate culture also increases the productivity by creating conditions conducive to creativity and innovation. If we all follow the same basic principles and we don’t have to constantly reassure ourselves, we can work much faster and more efficiently as less time is spent on misunderstandings and pointless conflicts.

Promoting a positive corporate culture should therefore not be a by-product or a loveless “change workshop”, but a conscious investment. In order to shape the culture in a targeted manner, you should be aware of which culture is present and which one you want to have. It takes a lot of time, effort and exemplary behavior.