What characterizes good products and services?
Products and services are the results of value-adding processes. Both products and services require a complete supply chain.
What characterizes good products and services?
Let’s imagine a sunny morning when we stroll into our favorite bakery around the corner. The smell of freshly baked bread and the sight of crispy rolls and delicious pastries make our mouths water. But what makes this visit so special?
In the bakery, we experience a harmonious fusion of product and service. The bread, made with artisan craftsmanship and selected ingredients, represents the quality and authenticity that we look for in a good product.
But a good product alone is not enough. Service plays an equally important role in our bakery experience. The friendly bakers, who greet us with a warm smile, are happy to advise us and perhaps even offer us a small piece of cake to try, create an atmosphere of warmth and welcome.
In the business world, we strive for a similar symbiosis of product and service. We strive for a relationship with our customers that goes beyond the mere purchase . To do this, we need to know the expectations and needs of our customers.
Leute wollen keinen Bohrer kaufen, sie wollen ein Loch in der Wand, um ein Bild aufzuhängen.
Customers don’t actually want products and services, but good answers to problems or needs. They buy products and services if they believe that they are a solution for them.
Companies that focus on customer needs and develop products or services that are geared towards them can position themselves as solution providers and thus build stronger customer loyalty. A solution can also be a combination of different products or services that together solve a larger problem or fulfill a greater need.
