Case study on KLW: AutoScout24 – “Pay per use” leasing for cars

Initial situation:

At a time when mobility needs are constantly increasing and people are looking for more flexible and sustainable transportation options, companies are striving to offer solutions that are both practical and environmentally conscious.

Challenge:

The traditional car purchase can be a significant financial burden and contributes to the increase in single-occupancy vehicles that pollute the Sustainable World. How can a company revolutionize the car buying process to make it more sustainable, accessible and adapted to modern mobility needs?

Solution approach:

AutoScout24, a prominent online platform in Switzerland, has redesigned the car buying and selling process by offering a wide range of services that go beyond traditional car buying. In addition to buying and selling vehicles, the platform also offers innovative solutions such as “pay-per-use” leasing options. This allows customers to use a car on demand and only pay for what they actually use, providing a flexible and sustainable alternative to car ownership. In addition, AutoScout24 promotes the purchase of more environmentally friendly vehicles by offering a special category for electric and hybrid vehicles.

Results:

By introducing these innovative services, AutoScout24 has created a platform that meets modern mobility needs. Customers appreciate the flexibility and the ability to choose more sustainable transportation options. This has not only led to increased customer satisfaction, but has also helped to raise awareness of more sustainable transportation options and reduce the environmental impact of car ownership.