KLW case study: FORMAT12 – Sustainable advertising space and upcycling of posters

Initial situation:

At a time when sustainability and environmental awareness are becoming increasingly important, companies are looking for innovative ways to integrate these values into their business models.

Challenge:

Advertising spaces are often short-lived and are disposed of after use. How can these posters be reused sensibly and sustainably instead of turning them into waste?

Solution approach:

FORMAT12, a company from Switzerland, not only offers eye-catching advertising space at strategic locations, but has also developed an innovative approach to upcycling. After use, the posters are not disposed of, but transformed into trendy and sustainable products such as rucksacks, bags and beach bags. Each product is handmade in Switzerland and is unique. This approach reduces waste, promotes local production and offers customers unique products.

Inspiration for SMEs:

FORMAT12 shows how companies can have a positive impact on the Sustainable World through creative and sustainable solutions while creating economic value. This example shows that it is possible to reduce waste and at the same time create valuable products for customers.