Reuse” business model
Your products are known for their long service life and high resale value.
The market demand for your products has been pleasingly high for years. In a customer survey, you discovered that many customers would like to buy your product, but they cannot afford a new edition of the product.
Think about which products in your portfolio are suitable for take-back.
As a first step, you have set yourself the goal of offering a product you have manufactured as a service in the future or extending its service life. You take your cue from the used car or second-hand furniture market. Both are excellent examples of how needs can be met in the short term or how products can be used for longer. You can consider whether you want to manage part of this market independently in your company.
The (re)sale of your products is an additional source of income. An illustrative example of this is a car repair shop which, in addition to selling new cars, also deals in used cars and thus generates corresponding profit margins. You can also transfer this model to your product, provided you bring it back onto the market as a certified product. (second-hand with warranty).
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